A founder leaves the office and walks to a work dinner, serenaded by her inner monologue. Beneath the pressure and the doubt, she discovers she has everything she needs to make her vision a reality.

This short film was shot in Barcelona for JoCo, based on the essay ‘Why the Fuck Do You Exist?’. Starring Rebecca Tanwen, the film explores what it means to be a founder today. The barrier to entry is gone, and therefore the only thing that actually separates companies is meaning. Naming what you’re for, what you’re against, and having the guts to say it.