We write manifestos and craft narratives that define a company’s essence, then bring them to life through brand films and cinematic commercials.
JoCo was founded by Ida Josefiina (writer, director, and former tech entrepreneur) and Vincent Xie (screenwriter and producer). The studio exists because we see much potential for brands to produce artifacts actually worth remembering.
When done right, stories turn passive viewers into loyal fans of a brand. We partner with companies who are ready to move on from traditional advertising toward building worlds worth living in.
For foundersMost recently, we produced Worth the Wait, starring Lana Condor, Ross Butler, Sung Kang, and more. Worth the Wait became the #1 movie on Tubi (100M active users) and is distributed worldwide. We are currently in development on three feature films.



















